As we approach the end of Q2, let’s look at reporting through the lens of communications.
corporate communications
Narrative Shaping & Emotions
This article originally appeared in our newsletter, A Comms Lens. Sign up to receive monthly(ish) insights via email. Narratives are powerful things. It’s important to consciously identify when you’re seeing…
Why are so many B2B brand/product stories utterly forgettable?
We’ve all seen it. That boring, rinse and repeat of B2B messaging that probably talks about saving time, cutting costs, or how “AI driven” something is. I’m losing interest just…
New Newsletter: A Comms Lens
This monthly (maybe more) newsletter will give you communications expert insights, news & analysis, and education: examining business through a comms lens.
Don’t Be Afraid to Hurt Feelings
The most common projects I am hired for are change communications: Basically any situation that has the potential for major disruption internally and externally. (Honestly, those are the projects I…
Communications for Customer Centricity
A lot of companies love to say they are “customer-centric” or “customer-first” and many likely have at least one core value that is tied to the customer. In theory, this…