We’ve all seen it. That boring, rinse and repeat of B2B messaging that probably talks about saving time, cutting costs, or how “AI driven” something is. I’m losing interest just…
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RSA: Don’t Overlook the Research Opportunity
RSA is in full swing (No, my introverted heart is not in attendance this year) but as I was trying to fall asleep last night, my nerdy brain replayed all…
New Newsletter: A Comms Lens
This monthly (maybe more) newsletter will give you communications expert insights, news & analysis, and education: examining business through a comms lens.
Don’t Be Afraid to Hurt Feelings
The most common projects I am hired for are change communications: Basically any situation that has the potential for major disruption internally and externally. (Honestly, those are the projects I…
Strategy vs Theater
I’ve heard a lot of both young and seasoned marketers talk about how they often get the feedback “you need to be more strategic.” I’ve even heard this myself and…
Communications for Customer Centricity
A lot of companies love to say they are “customer-centric” or “customer-first” and many likely have at least one core value that is tied to the customer. In theory, this…
It’s Gonna Take a Lot More Than a Company All-Hands
This article – written by Kate – originally appeared in the June 2025 CollectivNews – the CommsCollectiv enewsletter on June 2, 2025. To learn more about CommsCollectiv, visit commscollectiv.com. I…
Being Memorable: Repetition, Novelty and Emotional Resonance
What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…
New Ebook: A Brand Worth Curating
I really thought about naming this short guide book “How to stop pumping out boring sh*t that doesn’t work” but that seemed a bit harsh. It’s hard to be visible…
Don’t Try to Brand Everything
Don’t try to “brand” everything Might seem counterintuitive: a comms and brand expert telling you not to brand everything, but let me explain. A brand and the various ways it’s…