Way & Words offers several workshops and coaching sessions to help gain quick alignment, jump start a program, or train teams in specific areas like storytelling/narrative development, crisis response, spokesperson training and auditing programs.
Workshops Available:
- Foundational Messaging & Storytelling: A full-day session on the fundamentals of good brand / product messaging and storytelling. This workshop is deal for small teams know they need new messaging but are not ready or able to hire an external partner or agency to do that work. It will also show teams how to find the stories inside your organization that will resonate with customers, prospects and the market.
Investment: $3000 - Spokesperson Training: Prepare your leaders or subject matters experts for speaking opportunities, podcast appearances, media interviews, or all-hands meetings to ensure they are building trust, communicating key messages, and feel comfortable doing it. This 4-hour session, which includes pre-and post workshop materials will fully prepare your speakers to present confidently in any situation.
Investment: $2000 per person - Rebrand Launch Management: Heading into a rebrand and need some seasoned guidance on rolling it out? This workshop is approximately six hours and will provide you with a comprehensive launch plan to ensure your rebrand is launched and adopted successfully with all stakeholders.
Investment: $2250 - Change Narrative Development: All organizations will go through disruptive change. Developing, aligning, and controlling the narrative around the change enables an organization to manage risk, protect its reputation, and keep employees productive and customers confident. This nearly full-day session will focus on audience segmentation, message development and alignment, and how to roll out a narrative for the smoothest and least negatively disruptive change for your organization.
Investment: $2750 - Preparing for Change: Vision, Process, Risks and Alignment: If your company is heading into a major change (M&A, strategy shift, restructure, etc.) it’s critical to start from a place of clarity and alignment. This full-day workshop provides a framework and facilitated session to develop cohesive goals and strategy that will set your organization up for success heading into disruption.
Investment: $3750 - Internal Influencer: Mapping & Activating: An all-hands meeting or a company email just doesn’t cut it anymore. When you need to activate teams against a new initiative, strategy, or change, it’s now about knowing and tapping internal influencers. This half-day session will guide you through identifying and activating your internal influencer network and give you a strategy for leveraging internal influencers consistently.
Investment: $2250
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