Expert communications takes skill and experience; it doesn’t just happen.
Fractional Leadership & Consulting
When you need an expert.
Communications is the cohesive agent inside a business. It establishes clarity for products and services, motivates and guides key audience, and builds trust in the market.
Way and Words brings consulting support and fractional comms leadership for small to mid-sized B2B customers who need strong stories and cohesive strategy around:
- Change management
- Narrative development
- Internal communications
- Customer Experience & Communications
- Incident Response & Crisis Planning
- Brand Messaging & Positioning
When to bring in Way and Words.
The most common scenarios we see from our customers …
- Change is coming (merger/acquisition, restructure, strategy pivot, new product, etc. ) and communicating well is critical to performance, retention, and productivity.
- Misalignment or chaos between functions is causing missed targets and spinning wheels. People are pissed or checked out.
- Reputation issue. Customer trust is low, the product/service is not standing out enough, or standing out for all the wrong reasons.
- A full-time communications strategist or leader just isn’t in the budget but the expertise is needed.
what to expect from a comms consultant
01. Assessment
After defining a scope, we’ll have a kick-off call to discuss your vision, targets, challenges, and timelines to determine the best approach.
02. Strategy
We develop and document thorough strategies, project plans, and a list of deliverables for all consulting projects. You’ll have full visibility and input throughout.
03. Execution
Let’s get to work! Way & Words gets sh*t done and done well. You’ll receive regular status updates, our notes from meetings, and all deliverables on-time based on our scope and project plan.
04. Measure
We track progress and targets throughout the project, as well as provide recommendations for any longer-term measurement strategy.