This article – written by Kate – originally appeared in the June 2025 CollectivNews – the CommsCollectiv enewsletter on June 2, 2025. To learn more about CommsCollectiv, visit commscollectiv.com. I…
corporate communications
Being Memorable: Repetition, Novelty and Emotional Resonance
What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…
Comms Superpower: Root Cause Analysis
You know what a Comms superpower is? Root cause analysis. I don’t mean like a technical one like the engineering team puts together after an incident, I mean like getting…
Communications ≠ Public Relations
I debated tackling this topic because I have a strong background in Public Relations (PR) and I don’t want to diminish the value of PR, but I’ve seen too many…
Communications Philosophy
It’s communications philosophy time. When explaining Communications (Comms), most people will go right to the sub departments or strategies/tactics where the outcome of Comms work is most visible: PR, Content,…
Communications for MSPs- Part 3
In this 3-part series on Communications for MSPs, I share how MSPs should operationalize Communications, starting with how and when to hire Comms professionals, followed by discussing the focus areas,…