Narrative Shaping & Emotions
This article originally appeared in our newsletter, A Comms Lens. Sign up to receive monthly(ish) insights via email. Narratives are powerful things. It’s important to consciously identify when you’re seeing ...
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Communications is the cohesive agent for B2B
B2B companies with great communications will generate more revenue, have clearer products and offers, retain the best customers, and have happier, more productive employees. Why? Because all of that rests on the ability to resonate with audiences in trustworthy and authentic ways while collectively moving forward towards a shared vision. And none of that happens without excellent communication.
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Meet Kate
Way and Words, LLC was founded by long-time Communications and Marketing executive, Kate Bachman. (Hi! That’s me. I’m Kate.) I built Way & Words to help B2B organizations realize all of the benefits of strategic communications to perform better through shared vision, stories, and execution. As a Consultant or Fractional Communications Leader, I provide an experience- and data-based, no nonsense approach that brings clear audience understanding, disciplined storytelling, and strategies that are executable: Providing both the way and words to be successful.
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Consulting
Fully customized retainer or hourly relationship to help you achieve your goals, implement new processes, or tackle specific issues.
Templates & Guides
*Coming Soon* DIY communications tools to develop strong foundations, weave communications into existing initiates and education to up-level your team.
Workshops
Trainings, coaching, and facilitated sessions to help you and your teams achieve a specific goal. Storytelling, strategy building, spokesperson training, and more.
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Latest on the Blog
Why are so many B2B brand/product stories utterly forgettable?
We’ve all seen it. That boring, rinse and repeat of B2B messaging that probably talks about saving time, cutting costs, or how “AI driven” something is. I’m losing interest just writing those examples.No team ...
RSA: Don’t Overlook the Research Opportunity
RSA is in full swing (No, my introverted heart is not in attendance this year) but as I was trying to fall asleep last night, my nerdy brain replayed all the times I walked a show floor and exhibit hall looking ...
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Whether you need an initial comms health assessment, a full fractional CCO, or anything in between - let's talk and figure out what works best for your business.
