What is it?
Short answer: It’s a consulting firm offering strategic communications and storytelling services, and all the things that fall under that umbrella. (Which are many and familiarity with those things can vary based on your specific career and industry experiences)
Longer answer: It’s a passion project born out of around 20 years in B2B tech and frustration watching teams, projects, and initiatives fail or fall short of their potential, all because the seemingly simple thing of communicating well didn’t happen.
It’s a business to help other B2B businesses integrate great communication practices and storytelling into their operations, campaigns and teams so they can achieve better. And it allows me to do this for companies in a way that cuts out the nonsense that often accompanies modern marketing and communications. #efficient #noBS
It’s a way to end some of the confusion around what strategic communications is and show its value to the world because I genuinely believe it matters and will help companies be more successful and help people hate work less.
Why “communications?” (aka Kate gets on a soap box for a few minutes)
Communication is the basis for all human interaction. It’s how we learn about and understand ourselves, the world around us, and each other. Through that learning we make choices, like what security software will work best for our business, or what will make a customer happier, or what benefits will make employees want to stay, or where we’re going on vacation next. Using communications to advance business objectives requires strategy, discipline, creativity and a constant learning of human behavior and the stories that connect and stick in someone’s memory.
Within a business, Communications is a function that everyone knows is important. Leaders quickly look to comms teams to manage reputations, build brand awareness, fix morale or alignment problems, quiet down a crisis, and win hearts and minds so that a business can win dollars.
Despite the heavy importance placed on comms, it’s often assumed that everyone can already communicate effectively no matter the situation, goal, audience, channel or timing. For anyone who has worked anywhere, you know this assumption is flawed.
Communications is complex but it’s important, so investing the time and energy to do it well means better, more memorable experiences, more effective marketing and sales efforts, more clarity and more efficient operations.
Cool, what now?
If any of the above hit a nerve or you think your biz could benefit from better communications, check out the Services page or contact me and let’s chat.
Also feel free to hit that contact page if you have questions, want to discuss high fantasy books, have the energy for a philosophical discussion on why autumn is the best season, or if you’re in the industry and want to bounce ideas around. (Yes, this is business but I’m a human with varied interests).
