A lot of companies love to say they are “customer-centric” or “customer-first” and many likely have at least one core value that is tied to the customer. In theory, this…
B2B tech
Communications for MSPs- Part 3
In this 3-part series on Communications for MSPs, I share how MSPs should operationalize Communications, starting with how and when to hire Comms professionals, followed by discussing the focus areas,…
Part 2: Communications for MSPs
Below is Part 2 of a 3-part series on Communications for MSPs,. In these posts, I share how MSPs should operationalize Communications, starting with how and when to hire communications…
Communications for MSPs – Part 1
In this 3-part series on Communications for MSPs, I’ll share how MSPs should operationalize Communications, starting with how and when to hire communications professionals, followed by discussing the focus areas,…
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair – rebrands tend to be expensive. Measuring ROI on a rebrand is…
Introducing Way & Words
What is it? Short answer: It’s a consulting firm offering strategic communications and storytelling services, and all the things that fall under that umbrella. (Which are many and familiarity with…