As we approach the end of Q2, let’s look at reporting through the lens of communications.
strategic communications
Why are so many B2B brand/product stories utterly forgettable?
We’ve all seen it. That boring, rinse and repeat of B2B messaging that probably talks about saving time, cutting costs, or how “AI driven” something is. I’m losing interest just…
New Newsletter: A Comms Lens
This monthly (maybe more) newsletter will give you communications expert insights, news & analysis, and education: examining business through a comms lens.
Strategy vs Theater
I’ve heard a lot of both young and seasoned marketers talk about how they often get the feedback “you need to be more strategic.” I’ve even heard this myself and…
Communications for Customer Centricity
A lot of companies love to say they are “customer-centric” or “customer-first” and many likely have at least one core value that is tied to the customer. In theory, this…
Being Memorable: Repetition, Novelty and Emotional Resonance
What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…