You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent…
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The Rules of Crisis Communications
The first rule of crisis communications: Do not create a crisis. Most of the crises or incidents I’ve seen/managed in my career have been of an organization’s own making. A…
Introducing Way & Words
What is it? Short answer: It’s a consulting firm offering strategic communications and storytelling services, and all the things that fall under that umbrella. (Which are many and familiarity with…