I really thought about naming this short guide book “How to stop pumping out boring sh*t that doesn’t work” but that seemed a bit harsh. It’s hard to be visible…
Blog
Don’t Try to Brand Everything
Don’t try to “brand” everything Might seem counterintuitive: a comms and brand expert telling you not to brand everything, but let me explain. A brand and the various ways it’s…
Comms Superpower: Root Cause Analysis
You know what a Comms superpower is? Root cause analysis. I don’t mean like a technical one like the engineering team puts together after an incident, I mean like getting…
Communications ≠ Public Relations
I debated tackling this topic because I have a strong background in Public Relations (PR) and I don’t want to diminish the value of PR, but I’ve seen too many…
Communications Philosophy
It’s communications philosophy time. When explaining Communications (Comms), most people will go right to the sub departments or strategies/tactics where the outcome of Comms work is most visible: PR, Content,…
Communications for MSPs- Part 3
In this 3-part series on Communications for MSPs, I share how MSPs should operationalize Communications, starting with how and when to hire Comms professionals, followed by discussing the focus areas,…
Part 2: Communications for MSPs
Below is Part 2 of a 3-part series on Communications for MSPs,. In these posts, I share how MSPs should operationalize Communications, starting with how and when to hire communications…
Communications for MSPs – Part 1
In this 3-part series on Communications for MSPs, I’ll share how MSPs should operationalize Communications, starting with how and when to hire communications professionals, followed by discussing the focus areas,…
Brand vs Demand is the Wrong Argument
Feels like I’m about to kick a hornet’s nest with this one, but it needs to be discussed. We’ve all heard (repeatedly) this argument of “Brand vs Demand.” We shouldn’t…
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair – rebrands tend to be expensive. Measuring ROI on a rebrand is…