In this 3-part series on Communications for MSPs, I’ll share how MSPs should operationalize Communications, starting with how and when to hire communications professionals, followed by discussing the focus areas,…
Brand vs Demand is the Wrong Argument
Feels like I’m about to kick a hornet’s nest with this one, but it needs to be discussed. We’ve all heard (repeatedly) this argument of “Brand vs Demand.” We shouldn’t…
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair – rebrands tend to be expensive. Measuring ROI on a rebrand is…
You have new messaging! Now what?
You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent…
The Rules of Crisis Communications
The first rule of crisis communications: Do not create a crisis. Most of the crises or incidents I’ve seen/managed in my career have been of an organization’s own making. A…
Introducing Way & Words
What is it? Short answer: It’s a consulting firm offering strategic communications and storytelling services, and all the things that fall under that umbrella. (Which are many and familiarity with…