Feels like I’m about to kick a hornet’s nest with this one, but it needs to be discussed. We’ve all heard (repeatedly) this argument of “Brand vs Demand.” We shouldn’t…
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair – rebrands tend to be expensive. Measuring ROI on a rebrand is…
You have new messaging! Now what?
You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent…
The Rules of Crisis Communications
The first rule of crisis communications: Do not create a crisis. Most of the crises or incidents I’ve seen/managed in my career have been of an organization’s own making. A…
Introducing Way & Words
What is it? Short answer: It’s a consulting firm offering strategic communications and storytelling services, and all the things that fall under that umbrella. (Which are many and familiarity with…