What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…
strategic communications
Communications ≠ Public Relations
I debated tackling this topic because I have a strong background in Public Relations (PR) and I don’t want to diminish the value of PR, but I’ve seen too many…
Communications Philosophy
It’s communications philosophy time. When explaining Communications (Comms), most people will go right to the sub departments or strategies/tactics where the outcome of Comms work is most visible: PR, Content,…
Communications for MSPs- Part 3
In this 3-part series on Communications for MSPs, I share how MSPs should operationalize Communications, starting with how and when to hire Comms professionals, followed by discussing the focus areas,…
Part 2: Communications for MSPs
Below is Part 2 of a 3-part series on Communications for MSPs,. In these posts, I share how MSPs should operationalize Communications, starting with how and when to hire communications…
Communications for MSPs – Part 1
In this 3-part series on Communications for MSPs, I’ll share how MSPs should operationalize Communications, starting with how and when to hire communications professionals, followed by discussing the focus areas,…