hello! i’m kate
Comms Queen, Coffee addict
Way and Words, LLC was founded by long-time Communications and Marketing executive, Kate Bachman. (Hi! That’s me. I’m Kate.)
After nearly 20 years of working in both agency and in-house B2B tech environments, I realized how necessary strategic communications is. I saw it in the power of a thoughtful and differentiated brand. It was in increased productivity when teams had clarity and engagement, and in well-handled crisis situations, mergers and acquisitions, and organizational changes.
I built Way & Words to help organizations realize all of the benefits of true strategic communications and memorable brands, without the nonsense. My process is focused on market and data-driven audience understanding, disciplined storytelling, and strategies that are executable: Providing both the way and words to be successful.
Ready to see the benefits of Great communications?
Let’s talk
What is Strategic Communications?
here’s my take …
- Strong communications is the foundation of everything because we work with and sell to human beings. Poor or thoughtless communications will result in inefficiency, misalignment and damage.
- Expertly managed channels and all the content in the world won’t matter is the story is boring, speaking to the wrong person or is confusing. Well told stories will keep a business in someone’s memory.
- Communications is a much a disciplined science as it is a creative process. A wonderful story still needs the right channels, mediums and frequency. It’s about balance.
- Strategy communications can include a lot: Public Relations, Social Media, Content, Internal Comms, Crisis Comms, Reputation Management, etc. It can look a bit different at every company.