This article – written by Kate – originally appeared in the June 2025 CollectivNews – the CommsCollectiv enewsletter on June 2, 2025. To learn more about CommsCollectiv, visit commscollectiv.com. I…
Being Memorable: Repetition, Novelty and Emotional Resonance
What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…
New Ebook: A Brand Worth Curating
I really thought about naming this short guide book “How to stop pumping out boring sh*t that doesn’t work” but that seemed a bit harsh. It’s hard to be visible…
Don’t Try to Brand Everything
Don’t try to “brand” everything Might seem counterintuitive: a comms and brand expert telling you not to brand everything, but let me explain. A brand and the various ways it’s…
Comms Superpower: Root Cause Analysis
You know what a Comms superpower is? Root cause analysis. I don’t mean like a technical one like the engineering team puts together after an incident, I mean like getting…
Communications ≠ Public Relations
I debated tackling this topic because I have a strong background in Public Relations (PR) and I don’t want to diminish the value of PR, but I’ve seen too many…