We’ve all seen it. That boring, rinse and repeat of B2B messaging that probably talks about saving time, cutting costs, or how “AI driven” something is. I’m losing interest just…
Messaging
RSA: Don’t Overlook the Research Opportunity
RSA is in full swing (No, my introverted heart is not in attendance this year) but as I was trying to fall asleep last night, my nerdy brain replayed all…
You have new messaging! Now what?
You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent…