What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a…
Branding
Brand vs Demand is the Wrong Argument
Feels like I’m about to kick a hornet’s nest with this one, but it needs to be discussed. We’ve all heard (repeatedly) this argument of “Brand vs Demand.” We shouldn’t…
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair – rebrands tend to be expensive. Measuring ROI on a rebrand is…
You have new messaging! Now what?
You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent…