Communications ≠ Public Relations
I debated tackling this topic because I have a strong background in Public Relations (PR) and I don’t want to diminish the value of PR, but I’ve seen too many businesses misunderstand the differences or lump ...
Way & Words
Main Content
Communication powers strategy, productivity, and growth.
Find the way and the words to be successful in B2B tech
In tech, communications is key
For mid-sized B2B tech companies, an excellent communications function keeps the balance between strategy, storytelling & brand, and results-driven execution in noisy spaces where change is constant. Companies that break through the noise, successfully manage change, and drive ideas to reality have at least one thing in common: consistently clear and strategic communication at all levels.
our story
Meet Kate
Way and Words, LLC was founded by long-time Communications and Marketing executive, Kate Bachman. (Hi! That’s me. I’m Kate.) I built Way & Words to help B2B organizations realize all of the benefits of true strategic communications and memorable brands, without the nonsense. My process is focused on market and data-driven audience understanding, disciplined storytelling, and strategies that are executable: Providing both the way and words to be successful.
Let’s Work Together
Consulting
Fully customized retainer or hourly relationship to help you achieve your goals, implement new processes, or tackle specific issues.
Fractional Chief Comms Officer
Need a strategic executive to guide your communications team and drive positive change? A fractional relationship may be a good fit.
Workshops
Trainings, coaching session, or alignment sessions to help you and your teams achieve a specific goal. Storytelling, advocate building, spokesperson training, and more.
Latest on the Blog
Communications Philosophy
It’s communications philosophy time. When explaining Communications (Comms), most people will go right to the sub departments or strategies/tactics where the outcome of Comms work is most visible: PR, ...
Communications for MSPs- Part 3
In this 3-part series on Communications for MSPs, I share how MSPs should operationalize Communications, starting with how and when to hire Comms professionals, followed by discussing the focus areas, ...
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I can't wait to work with you!
Whether you need an initial comms health assessment, a full fractional CCO, or anything in between - let's talk and figure out what works best for your business.
