Brand vs Demand is the Wrong Argument
Feels like I'm about to kick a hornet’s nest with this one, but it needs to be discussed. We’ve all heard (repeatedly) this argument of “Brand vs Demand.” We shouldn’t be having this ...
Way & Words
Main Content
Memorable communications & executable strategy for B2B Tech.
Providing the way and the words to be successful
In tech, communications is key
For mid-sized B2B tech companies, an excellent communications function keeps the balance between strategy, storytelling & brand, and results-driven execution in noisy spaces where change is constant. Companies that break through the noise, successfully manage change, and drive ideas to reality have at least one thing in common: consistently clear and strategic communication at all levels.
our story
Meet Kate
Way and Words, LLC was founded by long-time Communications and Marketing executive, Kate Bachman. (Hi! That’s me. I’m Kate.) I built Way & Words to help B2B organizations realize all of the benefits of true strategic communications and memorable brands, without the nonsense. My process is focused on market and data-driven audience understanding, disciplined storytelling, and strategies that are executable: Providing both the way and words to be successful.
Let’s Work Together
Consulting
Fully customized retainer or hourly relationship to help you achieve your goals, implement new processes, or tackle specific issues.
Fractional Chief Comms Officer
Need a strategic executive to guide your communications team and drive positive change? A fractional relationship may be a good fit.
Projects
Out of a box solutions for quick wins or fixes to help your business succeed. Think media training, crisis comms plan development and many others. Not sure? Start with a general communications health assessment.
Latest on the Blog
Do you actually need a rebrand?
Few things make execs roll their eyes faster than hearing the phrase “we should rebrand!” And it’s fair - rebrands tend to be expensive. Measuring ROI on a rebrand is indirect and it takes a long time to see ...
You have new messaging! Now what?
You’ve just finished a brand new messaging project. Maybe as part of a rebrand or repositioning initiative or product launch. If you hired an agency to help, you probably spent a decent amount of money ...
ready to get started?
I can't wait to work with you!
Whether you need an initial comms health assessment, a full fractional CCO, or anything in between - let's talk and figure out what works best for your business.
