For mid-sized to large B2B companies, an excellent communications function balances strategy, storytelling & brand. It's the fuel for results-driven execution in noisy spaces where change is constant. Companies that break through the noise, successfully manage change, and drive ideas to reality have at least one thing in common: consistently clear and memorable communications at all levels.
Way and Words, LLC was founded by long-time Communications and Marketing executive, Kate Bachman. (Hi! That’s me. I’m Kate.) I built Way & Words to help B2B organizations realize all of the benefits of true strategic communications and memorable brands, without the nonsense. My process is focused on market and data-driven audience understanding, disciplined storytelling, and strategies that are executable: Providing both the way and words to be successful.
Fully customized retainer or hourly relationship to help you achieve your goals, implement new processes, or tackle specific issues.
Need a strategic executive to guide your communications team and drive positive change? A fractional relationship may be a good fit.
Trainings, coaching session, or alignment sessions to help you and your teams achieve a specific goal. Storytelling, advocate building, spokesperson training, and more.
Comms insights, tips and resources
This article - written by Kate - originally appeared in the June 2025 CollectivNews - the CommsCollectiv enewsletter on June 2, 2025. To learn more about CommsCollectiv, visit commscollectiv.com.I was having a ...
What does it take to be memorable? That’s really the crux of any good communications or marketing function: sticking in people’s memory; being top of mind when they need a service or product like the one ...
I really thought about naming this short guide book “How to stop pumping out boring sh*t that doesn’t work” but that seemed a bit harsh.It’s hard to be visible and memorable today - particularly in the B2B ...
Whether you need an initial comms health assessment, a full fractional CCO, or anything in between - let's talk and figure out what works best for your business.
