Company and market needs can quickly change. Having an experienced leader to quickly ramp and guide a team ensures you stay ahead and adapt to evolving plans, market dynamics and organizational change.
“Fractional” executives are not new – the concept is very similar to consulting or contract work. It’s popularity and maturity have grown over recent years as senior leaders provide their skill sets to several companies without the necessary time or overhead of filling a full-time executive role.
When should you consider a Fractional Chief Communications Officer?
- You need the leadership or strategic guidance in this functional area, but don’t have budget for a FTE
- You’re in the process of hiring a full-time head of comms, but need leadership coverage in the interium
- The long-term comms strategy is stalling out or there is no strategy
- Complex organization change (strategy shift, M&A, or an exit) is requiring additional leadership in expertise in change management for a finite amount of time
There are other reasons to consider a fractional executive, but if you think this method of resourcing could benefit your organization, let’s chat and explore options.